Cookie policy

Cookies are small text files that a browser stores on a user's device when using the Internet. Cookies are used for many reasons, the most common of which is the proper functioning of the website.

A cookie stored on a user's device allows the website to remember the device and collect information about which pages and functions are used by the user's browser. In this way, companies like Marimekko can find out how popular individual pages are, or which pages are rarely visited, in which case they can be improved.

In practice, the provision of services on the Internet technically requires that cookies are stored. For example, in an online store, it is important that the website remembers the user who visited the online store and what products the user has viewed and added to their shopping cart. Cookies ensure that the website remembers the contents of the user's shopping cart when the user moves backwards, for example to view other products.

Cookies cannot be used to identify the user's identity or other personal information. Cookies do not spread computer viruses or other malware and cannot collect information about what the user is using their computer for.

Marimekko uses cookies for various purposes. First, cookies are used to collect statistics. In this way, Marimekko can study how its website is used and thus improve the website's ease of use. The statistics are, of course, anonymous.

Marimekko also uses cookies for technical reasons. As stated above, the use of cookies is essential for the online store to work. Marimekko's online store must remember the user's login information and the contents of the shopping cart, and this can only be done by using cookies.

Marimekko also uses cookies for marketing, so that it can monitor the use of several different websites. These cookies are used to monitor and compile profiles of users' search and browsing behavior. Marimekko uses the information collected to display targeted content to users.

When you visit our website, all cookies described in the below cookie list will start working. You can manage and stop the use of cookies that are not necessary for the website to work in the Cookie Settings found in the footer of marimekko.com.

You can disable the storage of cookies on your device in the browser settings. In this case, however, you should note that not all functions of the website will work as well as possible. You can always check which cookies are stored on your device and change and delete the stored cookies.

If you do not want to enable Marimekko's cookies, most new browsers can select advanced cookie settings from Internet settings and add this domain to the list of websites whose cookies are not enabled. In these settings, you can also delete cookies stored by the browser, either individually or all at once. Certain performance and marketing measurement products that Marimekko uses are set up with server-to-server connection. This means that you cannot manage those cookies and data collection in your browser settings and with ad blockers. However, you can always manage these cookies and data collection with the Marimekko Cookie Settings found in the footer of marimekko.com.

Marimekko uses several different types of cookies. Google Ads cookies are used to track what ads a user sees and how effective the ads generated by Google’s advertising products are. They can also be used to customize Google searches and other adsto make a user's searches and experience more effective. Google’s privacy policy can be found here: https://policies.google.com/privacy.

In addition, cookies are used to compile statistics, to remember the user's browsing behavior: how many times the user's computer or terminal has visited Marimekko's website, how long the user has been on the website and how the user has accessed the website (for example via Google). Our own and third-party cookies, such as Snowplow and Google Analytics, are used for this purpose. You can review the privacy and security policies of Google Analytics here: http://www.google.com/analytics/learn/privacy.html and Snowplow Analytics here: https://snowplow.io/privacy-policy/.

Cookies from Meta, Pinterest, TikTok, Google, Attentive, TradeDesk and Rakuten are used for marketing purposes. Meta’s privacy policy can be found here: https://www.facebook.com/about/privacy/update and Pinterest here: https://policy.pinterest.com/en/privacy-policy and TikTok here: https://www.tiktok.com/legal/page/us/privacy-policy/ and Attentive here: https://www.attentive.com/legal/privacy ,TradeDesk here: https://www.thetradedesk.com/us/website-privacy-policy and Rakuten here: https://www.rakuten.com/help/article/privacy-policy-360002101688.

In addition, Hotjar is used to develop the website and to create feedback surveys, the privacy policy of which can be found here: https://www.hotjar.com/legal/policies/ privacy.

The website also uses other cookies to remember the user's choice of language, so that the user does not always have to choose the language again. Cookies are used to give a user a unique session identifier that is deleted when the user closes the browser. In addition, the website uses technical cookies to ensure that the user is directed to the correct regional section of the website and that the elements of the page are kept open.

In the United States, France, Germany, Denmark, the Netherlands, Belgium, Italy, Spain, Austria, Croatia, the Czech Republic, Estonia, Greece, Hungary, Ireland, Latvia, Lithuania, Luxembourg, Malta, Poland, Portugal, Romania, Slovakia, Slovenia and Switzerland, payment service provider is Adyen BV (“Adyen”) (Simon Carmiggeltstraat 6-50 Amsterdam, 1011 D, The Netherlands). The Adyen Privacy Statement can be found here https://www.adyen.com/policies-and-disclaimer/privacy-policy.

The cookies currently used on the website are listed below.

The website contains links to other sites. Marimekko is not responsible for these sites and they are not covered by Marimekko's cookie policy or other Marimekko policies.

The user can reject cookies in the browser settings. As stated above, not all functions and services on Marimekko's website will work well if the user has rejected the use of cookies in the browser.
In all browsers, cookies can be deleted individually or all at once. Settings can be found in different places depending on your browser.